How to better go out under the COVID-19 and pressure ?

     Life is based on material, happiness is based on the spirit. With the development of The Times, people's pursuit of life has also undergone great changes, in the past for food and clothing, now for abundance. As a matter of fact, nowadays, the importance of spiritual life has surpassed that of material life. In Europe, especially in northern Europe, there is a concept called the public right of way, or the right of natural enjoyment. It means that citizens enjoy the right to enter and use public or private land for recreation and outdoor sports, including mountaineering, camping and plant gathering. This concept has been passed down for hundreds of years. In Northern Europe, enjoying nature is not only a basic right guaranteed by the constitution or law, but also a highlight of national tourism promotion. For example, Tourism Sweden listed the whole country as a free camping place on Airbnb in 2017, showing the magnificent natural scenery of Sweden to the public through a large number of video images, so as to encourage more people to experience nature and enjoy the outdoors.

      In the years when the COVID-19 is raging, people's desire for outdoor sports has also made many outdoor sports surrounding industries flourish. Going out, and better going out, has become the most desired thing for people in the boring isolation life. I still remember that in the year of 2019 after the outbreak of the COVID-19, isolation was the most frightening word. With the lockdown of one community after another, until the whole street behind the lockdown, a healthy body and a rich spiritual life became the appeal of people. Once just reach out to touch the partner, but now can only look at each other through the window. People want to socialize, they want to feel like they can see each other face to face, and now all you see on the street are half faces wearing masks, and the promise is "Let's go and have a good time when the COVID-19 is over..."

    The COVID-19 did not stop people's desire to socialize and play outdoors. On the other hand, the outdoor sports industry has been greatly developed in the past few years when the COVID-19 has been raging, which has led to the development of a large number of surrounding industries. The demand for outdoor tents, camping blankets, barbecue covers, shade sails and other products has been growing rapidly. Many trade companies have enjoyed the dividends of the outdoor trend during this period.

   Our bean bag sofa also caught people's attention during this period. Imagine entering a forest surrounded by dead trees and leaves, and you want to find a comfortable place to nap. The bean bag easily enters people's vision because it is portable and can sit anywhere. We hope customers can get the embrace of life in every isolated day, and in every time you go out, you can lazily embrace life and be embraced by life.

   If you're an established company, consider building your own IP and branding, expanding your brand presence while hosting events by printing your brand on the couch. For the company, every large-scale activity with full participation has a favorable influence on the internal cohesion of the company, while the bean bag sofa is more concerned about the comfort of people at rest. By combining brand and publicity and introducing humanistic care, the corporate image becomes more warm in the hearts of employees. How to better survive in the environment of the COVID-19 has become a hot topic for entrepreneurs, while for employees, they are worried about how to work better under such conditions. Since the start of the COVID-19 in 2019, industries around the world, and many of the biggest companies, have laid off or will lay off more than 20% of their employees. We cannot guarantee that changing an industry will inevitably reverse the current difficulties. However, through the alliance between enterprises and different industries, the joint name of different industries will surely get the result that 1+1 is greater than 2.

Different from large indoor home decoration, outdoor operability and fault tolerance become easier, outdoor space is broader, we encourage customers to apply more outdoor bean bags to the decoration, and the product positioning is more diversified, not only support indoor, and outdoor can be used, often sometimes, low investment will have a high return. Now, each country also has mature transport routes, sea, air, land transport, multi-modal transport, making international trade becomes easier, our bean bag sofa is taken to the world and also known by more people. In different countries, the bean bag also has different characteristics. For example, in the United States, people prefer large round sofa filled with foam, while in Japan and South Korea, it is a more warm indoor home style. The diversification of different bean bag styles provides a good opportunity for the improvement of supply chains in various countries, and the search for fillers is no longer a difficult and unsolvable problem.

     We hope that the application of the bean bag in the outdoors can be known by more customers, more companies and more industries. Even in the moment of steep pressure, we can also better go out, let our spirit be relaxed, let our enterprise develop better, let the industry progress better, in the material rich 21st century, we can win more rich spiritual wealth.

(LUCKYSAC Devote to Creating a High-quality Lifestyle)